Interview between the CEO of the Textile Industries Chamber and Nysag Misr Company Management, and agreement on joint collaboration to prepare Chamber members for using the Nysag Misr electronic platform

Last week, Mr. Khaled El-Bahiry, the Executive Director of the Textile Industries Chamber, met with Mr. Adel Salem, the CEO of Nysag Misr Company, and the company's administrative team in his office at the Egyptian Industrial Union building.

During the meeting, the Nysag Misr team presented an overview of the Nysag Misr website, which is designed to market Egyptian textiles as a final product to shoppers inside Egypt and worldwide through e-commerce.

The two parties agreed to activate a special offer through which Chamber members can add their products to the Nysag Misr website free of charge during the promotional period for advanced factories. Additionally, there will be another offer with discounts of up to 50% to prepare products for electronic display, including photography and data entry, enabling shoppers to enjoy a distinctive e-commerce shopping experience.

During the meeting, Mr. El-Bahiry emphasized the importance of e-commerce and expressed the Chamber's full readiness to assist in activating this role. He also discussed cooperation with the private sector in this field to help members, highlighting that the key components for producing Egyptian textiles—such as Egyptian cotton, skilled labor, and governmental support—add a global competitive advantage.

Mr. Adel Salem, the CEO of Nysag Misr, explained that satisfying shoppers has become the only way to stimulate demand in the market. He asserted that professional e-commerce is the optimal solution now. He noted that Egypt's experience in this area has been delayed, but it has learned from previous experiences and is now better prepared than ever through the Nysag Misr website, relying on the aforementioned components.

Nysag Misr
www.nasigmasr.com is a specialized online shopping and trading platform displaying home textiles made in Egypt from Egyptian cotton and textiles. It features products for bedrooms, curtains, carpets, living rooms, children's textiles, bathroom sets, dining rooms, kitchens, nursery bedding, home furnishings, sewing supplies, as well as supplies for shops, salons, restaurants, sports clubs, clinics, and hotels.

Producers can launch their brands, display product images, and descriptions on the site, allowing shoppers to compare and select what suits them. The site also offers home delivery, providing the high-quality Egyptian home textiles that truly deserve it.